How to design gorgeous PDFs and lead magnets? Hey, do you want to create like really cool lead magnets and PDFs but you’re not a graphic designer and you’re not that creative? Well, this is the video for you because in this video, I’m gonna show you how to design gorgeous PDFs and lead magnets and you don’t have to have any skill to do it.
Let’s figure out how to do this for just lead magnets and PDFs. What is a lead magnet? Let me define exactly what a lead magnet is so we know right upfront.
✅2:04 – LEAD MAGNET – A piece of information. It can be a list or a guide that you offer in exchange for their contact information.
✅2:54 – A LEAD MAGNET is your first step in your marketing funnel. It can be a PDF, checklist, quiz, a case study, etc..
What are some great examples of LEAD MAGNET?
✅Low Cost
✅Coupon Code
✅Gamified Lead Magnet
✅4:33 – If you don’t know what to do, the simplest thing is to look at what your competitors are doing. What lead magnets are they trying to offer to their customers?
Blog Post
✅5:48 – Why do we need a LEAD MAGNET? 98% of the people who visit your site are not ready to buy. We need lead magnets to keep them on the site and get those sales!
How to create an effective LEAD MAGNET?
✅9:07 – HEADLINE
✅10:59 – HAVE CREDIBILITY
✅11:37 – PUT VALUE CONTENT IN AN EASY TO CONSUME TYPE FORM
✅12:05 – MAKE SURE THAT THE CONTENT SUPPORTS THE TITLE
✅12:15 – PUT YOUR LOGO
✅12:28 – HAVE A (CALL TO ACTION)
✅13:42 – ALWAYS UPDATE YOUR LEAD MAGNETS
✅14: 25 – USE POP-UPS
✅16:43 – PUT SOME VIDEOS
✅17:04 – BUILD YOUR LIST
✅17:15 – GOT TO BE GOOD
You can just go out there, you can look at your competition and find the ones that you think are really good. Give it to a designer and change it up a little bit and make it your own. That’s all you got to do.
Now, have you done a lead magnet? Are you having a problem creating a lead magnet? Leave your comments below, I’ll be happy to answer you on that.
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