π5 influencer marketing big lies and how to combat them
Are you interested in influencer marketing? Well, this is the video for you. I’m going to talk about the five big lies, how you can combat them, and get great results using influencers.
Influencer marketing is really big now. It is true that since the world illness, 37% drop in the use of influencers, and there’s a 41% drop in the effectiveness of influencers. However, the other side to that is that more and more small influencers have jumped into the game, making a ton of money, and helping out a lot of businesses.
It seems that a lot of businesses didn’t want to pay those big influencers but they’re super interested in paying those smaller influencers. That’s where the money is to be made. If you’re an influencer, you can benefit from this too. Businesses are approaching this in a more strategic way.
β 00:00 – INFLUENCERS
β 01:26 – INFLUENCER MARKETING IS ONLY GOOD FOR YOUNGER GENERATIONS
β 02:37 – INFLUENCERS HAVE TO BE LARGE TO BE EFFECTIVE
β 03:14 – INFLUENCERS DEFINITION
β 04:33 – INFLUENCERS DON’T WORK FOR BUSINESS TO BUSINESS MARKETING
β 05:45 – INFLUENCER MARKETING HAS NO RULES
I’ve given you the five big lies. You know what they are and use these as a guideline for your influence or marketing. Don’t push aside the thought that some of these nano and micro marketers couldn’t help your business because they can. They have a much closer relationship with their audience and their audience believes in them much more. They are much more willing to act upon doing business with your company.
If you have additional questions or any questions to do with selling online, don’t hesitate to leave them in the comments section below and I’d be happy to help you out.