So, you’ve done a digital course and you’re like I want to make money but I don’t know what to charge. Do I charge a flat amount, $1,000, $100, $19 a month, or $4.97 a month? Are you in that position? You’ve come to the right video because, in this video, I’m going to show you empirical data proof of what you should be charging for your course so that you get more sales and make more money.
The research on these courses starts at $5 for a course and goes up to about $1,400 and I wanna share with you all the data that he came up with and you can use this to figure out what to sell your course for. This is actually based on 448 unique products out of 132,000 sales. The overwhelming majority of the courses fell within the $5 – $50 range. That’s where the majority of the course range is. The course prices began to whittle down as we moved higher up into the high price ranges.
Now, watch the video as we go over some of the important factors on how to charge your courses. You can use the timestamps below as a guide:
✅03:58 – EXTREME OUTLIERS
✅05:12 – MEDIAN
✅05:27 – CENTRAL TENDENCY OR THE STANDARD DEVIATION OF OUR PARTICULAR DATA
✅09:07 – HOW MUCH DO THE COURSE COST YOU TO CREATE?
That gives you a better insight on how to price your course. You have to look at some of the statistics, see some of the numbers, know what averages are you are, and know what people are charging. Don’t forget you’ve got to add who are your competitors, what are they charging, and what are they giving.
I highly suggest finding two or three competitors that are really good and buy their course so you can see what they provide. Don’t be afraid to invest a little bit of money to get that information because you’re going to do one of two things; you’re either going to invest hours of your time trying to research all this stuff and trying to figure it out or just spend a little bit of money and buy their course and you get all that information. It will give you a guide and a way to go about it and you can see what they’re doing.
If you’ve got other questions, put those in the comments section below. If you’ve had some successes in this area, share that below. That will help a lot of people.
